Branding CW Food
The words “brand” and logo” are often mistaken to be the same thing, but branding is about the entire identity for the business. Beyond the logo, website, social media, and the style of communications would all play a part in constructing that identity.
Having a strong brand is crucial for a new consumer food business to differentiate itself from the strong competition in the market.
CW food is a purveyor of premium food products from all over the world. In the competitive FMCG market, it takes more than a comprehensive website for a new-comer to outshine the competitors. We worked closely with the founders to build not just a premium corporate brand for their distribution business, but also developed a series of premium food products from scratch to add value to the company’s product portfolio.
HK Little Chef
HK Little Chef is a new line of frozen meals and snacks that celebrates the Hong Kong street food culture. WIth a strong selection from egg fried rice to dim sum dishes, the brand appeals to the busy urbanites who crave for delicious meals that are easy and convenient.
In the HK Little Chef project, we advised the client during product development to ensure quality of the product. We designed the brand, researched, prototyped and managed the packaging development so that it is not only appealing to our target audience, but also operationally feasible and scalable for the business.
Our team took care of the new product development as well as the go-to-market campaign including digital marketing, POS setups, and event design to launch the brand in the Hong Kong market.
