Digital transformation of Ifish
Social media, closing of product distribution layers, mass availability of information and e-commerce have forced innovation to the top of the priorities for many old-fashioned businesses.
Ifish has a global scale supply and distribution network and over time they faced challenges due to:
- Need for speed in communications and transaction
- Consumers’ awareness of global prices, and the myriad alternatives at their finger tips
- Reduction of effectiveness in traditional marketing channels
- Changing lifestyles and demographics
- Rise of social media and e-commerce
What did we do?
We implemented a sustainable digital eco-system and rolled them out in a way that was manageable for the company to transform in phases. We also fixed the piece-meal digital efforts and introduced data analytics, funnelling, SEM and SEO, social media and direct mailers. With the entry of various e-commerce marketplaces, the client made tweaks in its service offerings and broadened the distribution from only global trade to cover regional wholesale and retail with ease.
- Alibaba / HKTVMall platform development
- Google Keyword & Analytics
- Search engine optimisation (Google & Alibaba)
- Digital media buy (e.g. GDN) campaign management
- Website funnel management
- Digital process implementation
- Implementation of digital CRM / EDM management
