Go-to market for Kühlbarra Hong Kong
When our client was unveiling a new product in a foreign market, the last thing we wanted was to waste time and resources barking up the wrong trees.
In this go-to-market project, we identified the key market segments so we could go into full swing with the online and offline brand awareness campaigns involving packaging, web development, e-commerce listings, PR, B2C and B2C events, and social media management.
- Go-to-market strategy
- 360º brand localisation campaign
- E-commerce management
- Digital marketing / Social media
- Packaging and marketing collaterals
While the brand may be strong in its domestic market, brand localisation is centre to the success of the brand establishment in the foreign market. We developed a distinctly local marketing strategy to complement the the different sales distribution model and target audience in the new market. The integrated communications plan saw amazing results in the end, with an overall increase of brand equity of 60-80%.
